A History of Advertising. The First 300,000 Years, Paperback/Jef I, Michigan State Richards

This full color book offers a sweeping history of advertising. It places developments in the advertising and marketing industries within a framework of major cultural events to help readers understand the conditions under which advertising developed. Timelines of historical and advertising industry events begin each chronological section. Publisher: Rowman & Littlefield Author(s): Jef I, Michigan State Richards Number of pages: 464 Publication date: 2024 Dimensions: 254 x 178 x 25 Cover type: Paperback / softback