A Story is a Deal. How to use the science of storytelling to lead, motivate and persuade, Hardback/Will Storr
How to cement brand loyalty, craft irresistible pitches and lead persuasively by harnessing the science of storytelling Publisher: Little, Brown Book Group Author(s): Will Storr Number of pages: 368 Publication date: 2025 Dimensions: 145 x 225 x 34 Cover type: Hardback