Advertising Account Planning. Planning and Managing Strategic Communication Campaigns, 4 ed, Paperback/Donald Jugenheimer

This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. Publisher: Taylor & Francis Ltd Author(s): Donald Jugenheimer Illustration(s): 14 Tables, black and white; 34 Line drawings, black and white; 11 Halftones, black and white; 45 Illustrations, black and white Number of pages: 276 Publication date: 2023 Dimensions: 152 x 228 x 20 Cover type: Paperback / softback