An Introduction to Quantitative Research Methods for Marketing. Tools and Techniques Using SPSS and R, Paperback/Ahmad Daryanto

This introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R. Using step-by-step examples throughout, the book is designed to make this complex subject accessible to students with no background in quantitative methods. Publisher: Taylor & Francis Ltd Author(s): Ahmad Daryanto Illustration(s): 16 Tables, black and white; 281 Halftones, black and white; 281 Illustrations, black and white Number of pages: 454 Publication date: 2025 Dimensions: 174 x 246 x 29 Cover type: Paperback / softback