Applied Marketing Analytics Using R, Paperback/Raoul V. Kubler

Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools. Publisher: SAGE Publications Ltd Author(s): Raoul V. Kubler Number of pages: 392 Publication date: 2023 Dimensions: 186 x 233 x 22 Cover type: Paperback / softback