Architecting Enterprise. Managing Innovation, Technology, and Global Competitiveness, Hardback/Rajagopal

The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business. Publisher: Palgrave Macmillan Author(s): Rajagopal Illustration(s): XXI, 318 p. Number of pages: 318 Publication date: 2014 Dimensions: 225 x 147 x 24 Cover type: Hardback