B2B Marketing Fundamentals. Drive Impact Across Brand, Reputation, Relationships and Revenue, Paperback/Kate Mackie

Understand how traditional marketing methods can be directly applied to B2B businesses to deliver results across brand, reputation, relationships and revenue. Publisher: Kogan Page Ltd Author(s): Kate Mackie Number of pages: 248 Publication date: 2025 Dimensions: 156 x 234 x 15 Cover type: Paperback / softback