Basic Marketing Research: Pearson New International Edition. 4 ed, Paperback/Naresh Malhotra

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions. Publisher: Pearson Education Limited Author(s): Naresh Malhotra Number of pages: 676 Publication date: 2013 Dimensions: 273 x 214 x 22 Cover type: Paperback / softback