Better Business: How the B Corp Movement Is Remaking Capitalism, Paperback/Christopher Marquis

A compelling look at the B Corp movement and why socially and environmentally responsible companies are vital for everyone's future--"a valuable guide to an important force" ( Financial Times ) "An important blueprint for how businesses can and should be both successful and a force for good."--Rose Marcario, President and CEO, Patagonia " Better Business is the book to read if you want to put values and purpose at the center of your company. It's an inspiring book with great insights to share."--Jerry Greenfield, co-founder, Ben & Jerry's Gold Medalist in the Business Ethics category, 2021 Axiom Business Book Awards and longlisted for the 2020 Porchlight Business Book Awards Businesses have a big role to play in a capitalist society. They can tip the scales toward the benefit of the few, with toxic side effects for all, or they can guide us toward better, more equitable long-term solutions. Christopher Marquis tells the story of the rise of a new corporate form--the B Corporation. Founded by a group of friends who met at Stanford, these companies undergo a rigorous certification process, overseen by the B Lab, and commit to putting social benefits, the rights of workers, community impact, and environmental stewardship on equal footing with financial shareholders. Informed by over a decade of research and animated by interviews with the movement's founders and leading figures, Marquis's book explores the rapid growth of companies choosing to certify as B Corps, both in the United States and internationally, and explains why the future of B Corporations is vital for us all. About author(s): Christopher Marquis is the Samuel C. Johnson Professor in Global Sustainable Enterprise and Professor of Management at Cornell University.