Brand Management. Co-creating Meaningful Brands, 3 Revised edition, Paperback/Pinar Cankurtaran

This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today. Publisher: Sage Publications Ltd Author(s): Pinar Cankurtaran Number of pages: 440 Publication date: 2024 Dimensions: 187 x 232 x 25 Cover type: Paperback / softback