Brand Management. Principles and Applications for Effective Branding, Paperback/Paurav Shukla

Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments in digital branding, brand crisis and brands' responsibility. Publisher: Kogan Page Ltd Author(s): Paurav Shukla Number of pages: 344 Publication date: 2024 Dimensions: 171 x 239 x 22 Cover type: Paperback / softback