Brand Mysticism. Cultivate Creativity and Intoxicate Your Audience, Hardback/Steven Grasse

An edgy and irreverent treatise on the art of branding from the booze world's mastermind on the subject, Steven Grasse , "the punk-rock prince of small-batch spirits" (Food & Wine) and creator of Hendrick's Gin and Sailor Jerry Rum, perfect for fans of unconventional books on business and creativity like those by Seth Godin (This is Marketing) and Austin Kleon (Steal Like an Artist) Publisher: Running Press,U.S. Author(s): Steven Grasse Illustration(s): 100 color illustrations Number of pages: 208 Publication date: 2022 Dimensions: 172 x 224 x 22 Cover type: Hardback