Brand Storytelling. Integrated Marketing Communications for the Digital Media Landscape, Paperback/***

This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's digital first media landscape. Publisher: Rowman & Littlefield Illustration(s): Text Boxes; Illustrations, unspecified; Tables; Halftones, Black & White including Black & White Photographs; Black & White Illustrations; Text Boxes; Illustrations, unspecified; Tables; Halftones, Black & White including Black & White Photographs; Black & White Illustrations Number of pages: 220 Publication date: 2023 Dimensions: 255 x 181 x 22 Cover type: Paperback / softback