Brand Strategy in Three Steps. A Purpose-Driven Approach to Branding, Paperback/Jay (Founder) Mandel

Cultivate a meaningful brand strategy using a three-step, values-driven branding framework focused on connecting with customers by clarifying, integrating and communicating the values of the company. Publisher: Kogan Page Ltd Author(s): Jay (Founder) Mandel Number of pages: 256 Publication date: 2023 Dimensions: 232 x 155 x 15 Cover type: Paperback / softback