Building AI Driven Marketing Capabilities. Understand Customer Needs and Deliver Value Through AI, 1st ed., Paperback/Pallavi Tyagi

From understanding various technologies as an enabler to marketing efforts and its impact on decision making and mapping of various facets of customer experience, this book is recommended for marketers and learners to understand the advantages of using technology. Publisher: APress Author(s): Pallavi Tyagi Illustration(s): 63 Illustrations, black and white; VI, 340 p. 63 illus. Number of pages: 340 Publication date: 2023 Dimensions: 278 x 233 x 26 Cover type: Paperback