Business & Marketing Across Cultures, Paperback/***

An essential textbook for students of cross-cultural/intercultural business and marketing. It is liked to the X-Culture project, which is a multicultural exercise where students learn to solve real world international business problems. Publisher: SAGE Publications Ltd Number of pages: 280 Publication date: 2023 Dimensions: 186 x 232 x 18 Cover type: Paperback / softback