Concise Guide to Market Research. The Process, Data, and Methods Using IBM SPSS Statistics, Hardback/Erik Mooi

Name: Concise Guide to Market Research. The Process, Data, and Methods Using IBM SPSS Statistics, Hardback/Erik Mooi
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Price: 577.99 RON
Availability: InStock

Brand / Editură: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

577.99 RON

Vezi oferta

This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.