Consumer Behaviour. 3 Revised edition, Paperback/Maria Piacentini

A concise, fascinating, and practical guide to consumer behaviour, bringing essential theories to life through an impressive array of engaging international case studies. Publisher: Oxford University Press Author(s): Maria Piacentini Number of pages: 616 Publication date: 2022 Dimensions: 189 x 246 x 33 Cover type: Paperback / softback