Consumer Behaviour and Analytics. 2 ed, Paperback/***

The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain. Publisher: Taylor & Francis Ltd Author(s): Andrew (Nottingham University Business School, UK) Smith Illustration(s): 22 Tables, black and white; 69 Line drawings, black and white; 1 Halftones, black and white; 70 Illustrations, black and white Number of pages: 214 Collection: Mastering Business Analytics Publication date: 2023 Dimensions: 157 x 234 x 18 Cover type: Paperback / softback