Consumer Behaviour. Applications in Marketing, 4 Revised edition, Paperback/Marc Vanhuele

Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels. Publisher: SAGE Publications Ltd Author(s): Marc Vanhuele Number of pages: 376 Publication date: 2021 Dimensions: 187 x 233 x 26 Cover type: Paperback / softback