Country-of-Origin Effect in International Business. Strategic and Consumer Perspectives, Hardback/***

This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only from emerging and developing countries but also from developed ones. Publisher: Taylor & Francis Ltd Illustration(s): 10 Tables, black and white; 4 Line drawings, black and white; 4 Illustrations, black and white Number of pages: 270 Collection: Routledge Studies in Marketing Publication date: 2023 Dimensions: 164 x 244 x 22 Cover type: Hardback Editor(s): Marzanna K. (SGH Warsaw School of Economics, Poland) Witek-Hajduk