Creating the Viewer. Market Research and the Evolving Media Ecosystem, Paperback/Justin Wyatt

A study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the industry. Publisher: University of Texas Press Author(s): Justin Wyatt Illustration(s): 17 b&w photos Number of pages: 328 Publication date: 2024 Dimensions: 152 x 229 x 26 Cover type: Paperback / softback