Creativity for Innovation Management. Tools and Techniques for Creative Thinking in Practice, 2 ed, Paperback/John Bessant

Creativity for Innovation Management is a rigorous yet applied guide, which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels. Publisher: Taylor & Francis Ltd Author(s): John Bessant Illustration(s): 29 Tables, black and white; 56 Line drawings, black and white; 56 Illustrations, black and white Number of pages: 272 Publication date: 2023 Dimensions: 174 x 246 x 19 Cover type: Paperback / softback