Cross-Cultural Aspects of Tourism and Hospitality. A Services Marketing and Management Perspective, 2 ed, Paperback/Erdogan Koc

Cross-Cultural Aspects of Tourism and Hospitality offers a comprehensive guide to the influence of culture on customers as well as service providers, affecting both the demand and the supply sides of the industry – services marketing and consumer behaviour, management, organisational behaviour, and human resource management. Publisher: Taylor & Francis Ltd Author(s): Erdogan Koc Illustration(s): 55 Tables, black and white; 15 Line drawings, black and white; 15 Illustrations, black and white Number of pages: 398 Publication date: 2025 Dimensions: 174 x 246 x 23 Cover type: Paperback / softback