Cult of the Luxury Brand. Inside Asia's Love Affair with Luxury, Paperback/Radha Chadha

Cult of the Luxury Brand. Inside Asia's Love Affair with Luxury, Paperback/Radha Chadha

Brand / Editură: John Murray Press
90.46 RON
The Cult of the Luxury Brand is the first book to explore how and why an amazing "luxeplosion" is rocking Asia. Whether you are a business professional targeting the Asian consumer, a marketer interested in trend spotting, or a shopper fascinated by luxury brands, this book opens the door to success.