Customer Experience Management in the Caribbean. Concepts, Case Studies and Challenges, Hardback/***

In light of the shift from service and satisfaction to loyalty and retention, Customer Experience (CX) is vital, involving all interactions with a brand. Success demands planning, training, data use, tech adaptation. Caribbean context explored, discussing theories, cases, challenges, trends shaping CX's future impact. Publisher: CABI Publishing Number of pages: 160 Publication date: 2024 Dimensions: 179 x 253 x 18 Cover type: Hardback Editor(s): Anne P. (University of the West Indies, Jamaica) Crick