Customer Portfolio Management. Creating Value with a Large Leaky Bucket of Customers, Hardback/Michael D. Johnson

How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale. Publisher: MIT Press Ltd Author(s): Michael D. Johnson Illustration(s): 15 FIGURES Number of pages: 144 Publication date: 2025 Dimensions: 236 x 160 x 20 Cover type: Hardback