Data Analytics for Business. Lessons for Sales, Marketing, and Strategy, Paperback/Ira J. Haimowitz

Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real world business applications. Publisher: Taylor & Francis Ltd Author(s): Ira J. Haimowitz Illustration(s): 19 Tables, black and white; 36 Line drawings, black and white; 36 Illustrations, black and white Number of pages: 162 Publication date: 2022 Dimensions: 152 x 228 x 13 Cover type: Paperback / softback