Data-Driven Personalization. How to Use Consumer Insights to Generate Customer Loyalty, Paperback/***

Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology. Publisher: Kogan Page Ltd Author(s): Zontee (Founder of Media Volery and Director of Strategy) Hou Number of pages: 280 Publication date: 2024 Dimensions: 157 x 234 x 17 Cover type: Paperback / softback