Data Engineering for Data-Driven Marketing, Hardback/***

Offering a thorough exploration of the symbiotic relationship between data engineering and modern marketing strategies, Data Engineering for Data-Driven Marketing uses a strategic lens to delve into methodologies of collecting, transforming, and storing diverse data sources. Publisher: Emerald Publishing Limited Number of pages: 258 Publication date: 2025 Dimensions: 159 x 237 x 21 Cover type: Hardback Editor(s): Mariofanna (University of Arkansas at Little Rock, USA) Milanova