Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profits, Paperback/Kunal Gupta

Provides avenues to convert the vast amounts of data at their disposal into powerful information to make informed long-term and short-term decisions about products, customers, markets, and overall business health. Publisher: Business Expert Press Author(s): Kunal Gupta Number of pages: 181 Publication date: 2011 Dimensions: 228 x 153 x 10 Cover type: Paperback / softback