Demand Forecasting for Executives and Professionals, Paperback/***

This book surveys what executives who make decisions based on forecasts and professionals responsible for forecasts should know about forecasting. It discusses how individuals and firms should think about forecasting and guidelines for good practices. No prior knowledge is assumed in this book. Publisher: Taylor & Francis Ltd Author(s): Enno (Associate Dean, Wisonsin Sch of Business) Siemsen Illustration(s): 6 Tables, black and white; 64 Line drawings, black and white; 64 Illustrations, black and white Number of pages: 254 Publication date: 2023 Dimensions: 156 x 234 x 19 Cover type: Paperback / softback