Dictionary of Marketing Communications, Paperback/Norman A.P. Govoni

Over 4,000 entries on key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Publisher: SAGE Publications Inc Author(s): Norman A.P. Govoni Number of pages: 256 Publication date: 2003 Dimensions: 177 x 256 x 18 Cover type: Paperback / softback