Digital and Social Media Marketing. A Results-Driven Approach, 3 ed, Paperback/***

Now in its 3rd edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence. Publisher: Taylor & Francis Ltd Illustration(s): 46 Tables, color; 115 Line drawings, color; 18 Halftones, color; 133 Illustrations, color Number of pages: 362 Publication date: 2024 Dimensions: 154 x 234 x 21 Cover type: Paperback Editor(s): Alex (University of Chester, UK) Fenton