Digital Marketing Fundamentals. From Strategy to ROI, 3 ed, Paperback/Mike Berry

Digital Marketing Fundamentals covers the entire marketing process. The academic theory behind Digital Marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy-to-read and contains many international examples. The Dutch version of this book has become a standard issue in The Netherlands. Publisher: Taylor & Francis Ltd Author(s): Mike Berry Illustration(s): 22 Tables, color; 105 Line drawings, color; 1 Line drawings, black and white; 246 Halftones, color; 9 Halftones, black and white; 351 Illustrations, color; 10 Illustrations, black and white Number of pages: 602 Collection: Routledge-Noordhoff International Editions Publication date: 2025 Dimensions: 170 x 240 x 35 Cover type: Paperback / softback