Digitalizing Consumption. How devices shape consumer culture, Paperback/***

Contemporary consumer society is increasingly saturated by digital technology and digital communication. The devices which deliver this has made significant transformations in consumption patterns. This volume will explore the digitization of consumption through a number of empirical studies which analyses the impact of digital Publisher: Taylor & Francis Ltd Number of pages: 254 Collection: Routledge Interpretive Marketing Research Publication date: 2019 Dimensions: 155 x 234 x 18 Cover type: Paperback / softback Editor(s): Niklas Soerum