Driving Technical Change. Why People on Your Team Don't Act on Good Ideas, and How to Convince Them They Should, Paperback/Terrance Ryan

Your co-workers' resistance to new technologies can be baffling. Logical arguments can fail. If you don't do politics, you will fail. With _ Driving Technical Change _, by Terrence Ryan, you'll learn to read users' "patterns of resistance"-and then dismantle their objections. Every developer must master the art of evangelizing.