Experiential Marketing. Integrated Theory & Strategic Application, Paperback/Holly Barry

An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns. Publisher: SAGE Publications Ltd Author(s): Holly Barry Number of pages: 232 Publication date: 2022 Dimensions: 170 x 241 x 21 Cover type: Paperback / softback