Filter Bubble. What The Internet Is Hiding From You, Paperback/Eli Pariser

Imagine a world where all the news you see is defined by your salary and who your friends are. Imagine a world where you can't have secrets. Welcome to 2011. Google and Facebook are already feeding you what they think you want to see. This book reveals how this hidden web is starting to control our lives - and shows what we can do about it.