For the Culture. The Power Behind the World's Most Successful Brands, from Apple to Beyonce, Hardback/***
Marcus Collins, award-winning marketer and strategist to some of the world's biggest companies, explains why 'culture' is the key to influencing mass behaviour. Publisher: Pan Macmillan Number of pages: 304 Publication date: 2023 Dimensions: 163 x 242 x 30 Cover type: Hardback