Founders, Keepers: Why Founders Are Built to Fail, and What It Takes to Succeed - Richard Hagberg

Tzuo, Tien: - Tien Tzuo, Founder and CEO of Zuora, evangelized the shift to subscription and service-based business models, coining the phrase Subscription Economy. In an effort to empower this new economy, Tien created what became an award-winning monetization suite capable of powering any recurring revenue model. Before Zuora, Tien was one of the original forces at Salesforce, joining as employee number 11. In his 9 years at Salesforce, he built its original billing system, later serving as Chief Marketing Officer and Chief Strategy Officer. Tien is also the author of the USA Today , LA Times and Amazon best-selling book, Subscribed , which has sold over 100,000 copies in 14 languages around the world. He holds a BS in electrical engineering from Cornell and an MBA from Stanford's Graduate School of Business. Tien was born in Taiwan and raised in Brooklyn, New York.