From Marginal to Mainstream. Why Tomorrow's Brand Growth Will Come from the Fringes - and How to Get There First, Paperback/Helen Edwards

Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth. Publisher: Kogan Page Ltd Author(s): Helen Edwards Number of pages: 264 Publication date: 2023 Dimensions: 156 x 234 x 16 Cover type: Paperback / softback