Fundamentals of Marketing. 3 Revised edition, Paperback/***

Based on the bestselling Marketing by Baines et al, Fundamentals of Marketing is the most relevant yet concise guide to marketing, combining essential theories with a global range of practitioner insights. Publisher: Oxford University Press Author(s): Sara (Stockholm School of Economics) Rosengren Number of pages: 384 Publication date: 2025 Dimensions: 246 x 190 x 21 Cover type: Paperback / softback