Game on: How Sports Media Grew Up, Sold Out, and Got Personal with Billions of Fans - David Bockino

David Bockino is an associate professor at Elon University, where he teaches communications and sport management. He spent more than seven years working with ESPN, including ESPN Outdoors, ESPN Research and Analytics, and ESPN International. He is the author of The Guidebook Experiment: Discovering Exploration in a Hyper-Connected World .