Generation Z. A Century in the Making, Hardback/Meghan Grace

Drawing from studies with higher education research institutions, market research firms, and industry leaders, this is the authoritative defining work on Generation Z that market researchers, consumer behaviour specialists and employers sorely need - and is a fascinating read for anyone interested in the sociology of generations. Publisher: Taylor & Francis Ltd Author(s): Meghan Grace Illustration(s): 19 Tables, black and white; 1 Line drawings, black and white Number of pages: 322 Publication date: 2018 Dimensions: 242 x 168 x 23 Cover type: Hardback