Global Business Management. A Cross-Cultural Perspective, Paperback/Bruno S. Sergi

This book interweaves the concepts of the guidance on globalization, international management, and the intricacies of international business that many books on the market treat independently. It clarifies and explains culture, cultural misunderstandings, and cross-cultural interactions. The text is unique in that it offers both the management perspective and the cultural perspective. Publisher: Taylor & Francis Ltd Author(s): Bruno S. Sergi Number of pages: 328 Collection: Innovative Business Textbooks Publication date: 2017 Dimensions: 157 x 233 x 53 Cover type: Paperback / softback