Global Marketing and Advertising. Understanding Cultural Paradoxes, 6 Revised edition, Paperback/Marieke de Mooij

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. Publisher: SAGE Publications Ltd Author(s): Marieke de Mooij Number of pages: 528 Publication date: 2021 Dimensions: 187 x 232 x 31 Cover type: Paperback / softback