Global Marketing. Understanding Marketing in a Globalized Business Environment, Paperback/Helen Millward

Understand the interconnected nature of marketing and globalization and how consumerism, communications, brands, ethics and production work in an international market. Publisher: Kogan Page Ltd Author(s): Helen Millward Number of pages: 288 Publication date: 2025 Dimensions: 240 x 171 x 21 Cover type: Paperback / softback