Hitmakers. How Brands Influence Culture, Paperback/Ana Andjelic

In this book, world-renowned brand expert, Ana Andjelic , shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally. Publisher: Taylor & Francis Ltd Author(s): Ana Andjelic Illustration(s): 2 Line drawings, black and white; 2 Illustrations, black and white Number of pages: 220 Publication date: 2024 Dimensions: 155 x 234 x 14 Cover type: Paperback / softback