Hospitality and Travel Marketing. 5 ed, Paperback/Alastair M. Morrison

Fully revised and updated for its 5th edition, Hospitality and Travel Marketing provides students with an international and systematic approach to hospitality and travel marketing structured around planning, research, implementation, control, and evaluation. Publisher: Taylor & Francis Ltd Author(s): Alastair M. Morrison Illustration(s): 22 Line drawings, color; 150 Halftones, color; 172 Illustrations, color Number of pages: 638 Publication date: 2022 Dimensions: 176 x 252 x 42 Cover type: Paperback / softback